TREND ALERT: The luxe faux fur rug/throw

It’s Winter which makes it open season for eco-friendly faux fur, from coats and jackets through to homewares.

When a snap of a faux fur throw was posted on a fashion retailer’s Instagram account, savvy and style-conscious shoppers couldn’t get enough. The post clocked up more than 13,000 likes and scores of comments from those looking to add a touch of cosy comfort to their bedroom space and more.

Scandi furniture retailer JYSK is championing faux fur this season with the on-trend TAKS, available in three colours – grey, off-white and dusty rose, for just £10 a piece.

And this cuddly throw really does have the same plush appeal as the real deal. What’s more, there’s a matching cushion for £7.50 and casual chair throw for £4.

Ideal for adding an accent colour in the bedroom, living room, even the bathroom, and kids adore them, too.

It seems just about everyone’s getting cosy with faux fur this season.

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home. The first store opened in Denmark in 1979, and today JYSK has over 2,800 stores and 23,000 employees in 52 countries. In Germany and Austria the stores are called Dänisches Bettenlager – in the rest of the world JYSK. JYSK is owned by the family behind Lars Larsen Group, who owns a number of companies with a total annual turnover of 4.25 billion EUR. JYSK’s turnover is 3.794 billion EUR.